H20 Buddies was a concept solution that aimed to combat chronic dehydration in the United States. The solution proposed a mobile app that encouraged users to make small but consistent changes in their daily routines by incorporating hydration habits throughout their days or weeks.
deliverables
Onboarding & Engagement Strategy
Social & SEO Strategy
Overview of Customer Persona & Pain Points
Proposed Solution & Customer Journey Map
Chronic dehydration can be caused by a variety of factors. Each demographic has its own set of reasons for dehydration and requirements. For this solution, it was critical to focus on the demographic with the most prevalent concerns and the greatest impact on the problem.
target user demographic
May report a higher frequency of chronic health concerns
Tends to report higher levels of stress
Prioritizes health less than other factors in their lives
Between the ages of 20 - 45
Is either a student or employed
Is studying or working for 8+ hours a day
Is from a low to medium income household
To ensure customer success, the mobile app must encourage small but consistent changes to a customer's daily routine by:
Showing customers an expanded view of their hydration progression throughout weeks and months
Encourage customers to continue their journey with engaging notifications
Helping customers keep engaged with the product through insightful content
Encouraging customers to record their water intake with an easy-to-use interface
Showing customers their water intake progress throughout their day
Celebrating hydration milestones with customers anytime they’ve reached a new goal
View the full user experience with the Figma plugin below
onboarding strategy
To onboard new customers, the solution must introduce an environment where the customer feels supported and encouraged to positively change their habits. This includes
Screens that enrich the onboarding experience with positive and inclusive messages
A questionnaire that does not feel intrusive
engagement strategy
Customers should be sent engagement content on a regular basis as they continue their journey with the solution. Customers should be encouraged to continue having a positive experience and to engage with the brand in a meaningful way through engagement content. Included in the solution were content such as:
Congratulatory email upon onboarding to learn more about additional offerings and to experience and moment of delight
Content that includes hydration articles, success stories, new feature announcements, and hydration reports
social media content
Because most users spend at least 1-2 hours per day on social media, optimizing user conversions through these channels is equally important. The messaging for each post should emphasize hydration and wellness as core values.
Social media posts in these channels should highlight visuals that show
How the solution can integrate with users anywhere and at any time
How the solution focuses on providing hydration to the user
How the brand prioritizes user wellness
seo checklist
When searching the first page of Google for “H20 Buddies” and “Hydration Apps”, the results showed
Independent marketers for hydration supplements
Independent businesses for physical hydration stations
Reviews of hydration apps on blogs
To ensure that we optimize opportunities for new customers to discover the H20 Buddies brand, an SEO checklist must include:
Create hydration solution blog reviews
Make long-form content comparing hydration apps
Include SEO keywords in the hook
Request that content creators review or promote your product, as a way to generate backlinks
Optimize links with SEO keywords like Hydration, Dehydration, Water, Health, and so on